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Unhealthy Food Ads

Warm Up

  1. What snacks do you like?

  2. What foods are bad for you?

  3. What is a famous TV commercial in your country?

Reading


Spain to Ban Advertising Unhealthy Food to Kids

The Spanish government is planning to ban unhealthy food advertising to children. The new rules that the Spanish government wants would affect foods like chocolate, candy, cakes and cookies. They would also affect advertisements for drinks with a lot of sugar in them, including juice and energy drinks.


The Government hope it will help reduce obesity in the country. According to the Spanish Agency for Nutrition and Food Safety, over 40% of children aged between 6 and 9 in the country are overweight, and 17% are obese. Also, the Spanish consumer agency OCU says that nine out of 10 food advertisements aimed at children are for unhealthy products.  


If the new law is passed, unhealthy food advertisements will be banned from TV channels for children starting in 2022. They will also be banned from apps and websites for children, and in cinemas before movies for those under 16. Any type of advertisement for unhealthy food, even if it is aimed at adults, will also be banned from television at the times when children watch most. In Spain, these times are 8-9 a.m. and 5-8 p.m. on weekdays, and 9 a.m. to 12 p.m. on weekends.


The British government also plans to ban unhealthy food advertisements from television before 9 p.m. And Quebec actually made it illegal to advertise unhealthy food to children under 13 back in 1980 — and today has the lowest obesity rate among children in Canada.


Reading Comprehension

  1. What percentage of children aged between 6 and 9 in Spain are overweight?

  2. What types of food would the Spanish government's new law affect?

  3. When did Quebec make it illegal to advertise unhealthy food to children?


Discussion Questions

  1. What are your thoughts on the Spanish government's plan to ban advertising unhealthy food to children?

  2. Do you find it surprising that 90% of Spanish food advertisements aimed at children are for unhealthy products?

  3. Are there any laws around advertising unhealthy food to kids in your country?

  4. Have childhood obesity rates increased in your country in recent decades?

  5. What were your favorite sweet foods as a kid?

  6. Did you learn a lot about diet and nutrition when you were in school?

  7. What were your favorite meals growing up? Do you still have them often?

  8. Are there any foods you hated as a kid but like now?

  9. Has your diet changed a lot from when you were growing up?

  10. Which of your friends or family has the biggest sweet tooth?


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